Moving at the speed of media
In strategy’s first-ever juried Media Agency of the Year awards, our judges certainly had a lot to say about Canada’s current crop of media agencies.
“What stood out for me from all the submissions was not the idea that was big for big’s sake, or the plan that used non-traditional media because that’s what gets the most noise, or the one that’s never been done before,” said Karen Lee, senior media manager at Coca-Cola Canada. “It was their insight into the consumer and the medium that made those plans stand out.”
As the mediascape continues to change at lightning speed, we present the agencies that are keeping pace: Starcom MediaVest Group, Mediaedge:cia, PHD and MediaCom. We also crown a new Media Director of the Year. In the words of international judge Nandini Sethuraman, VP private label and brand strategy at Spencer’s department stores in India, “There’s a lot of great innovation happening in the media space in Canada, and that’s very refreshing to see. Well done, all agencies!”
Click the Winners link above to see the 2008 Media Agency of the Year winners.