The Process

This year’s Media Agency of the Year competition started with an open call to media agencies across Canada to submit descriptions of their top three media campaigns from the past year.

The agencies invited to participate in the second round were then asked to submit three media campaigns that represented work for three different brands over the previous 12 months. The shortlisted agencies, with their scores, appear below.

After inviting professionals in the media industry to be part of the panel, the judging process began, with each judge awarding each campaign a creativity and strategy score from one to 10. Those who declared conflicts did not score the applicable cases or agencies. The scores were then tallied up and averaged, and the agency with the highest final score was declared the winner.

The Scores

Here are the judges’ averages that determined the 2012 Media Agency of the Year:

CREATIVITY		STRATEGY		TOTAL
Jungle	7.53	OMD	7.15	Jungle	14.62
OMD	7.33	Jungle	7.09	OMD	14.48
Media Experts	6.85	Media Experts	6.83	Media Experts	13.68
ZenithOptimedia	6.78	ZenithOptimedia	6.69	ZenithOptimedia	13.47
PHD	6.65	PHD	6.67	PHD	13.32
Mindshare	6.56	Target	6.63	Target	13.06
MEC	6.44	MediaCom	6.55	MediaCom	12.94
Target	6.43	Carat	6.51	Mindshare	12.83
MediaCom	6.39	MEC	6.37	MEC	12.81
MPG	6.28	Mindshare	6.27	Carat	12.69
Starcom MediaVest Group	6.28	Cossette	6.16	Starcom MediaVest Group	12.43
Cossette	6.25	Starcom MediaVest Group	6.15	Cossette	12.41
Carat	6.18	MPG	6.10	MPG	12.38
Maxus	5.19	Maxus	5.49	Maxus	10.68

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