Ritz (Mondelez)

Ritz To Go

To increase sales, Ritz To Go targeted on-the-go moms, who tend to embrace brands that help them negotiate their time in a high-pressure world. The media buy looked to turn ads into an active time-saving tool.

Partnering with the TTC and MapQuest, the brand made digital OOH units into real-time transit and traffic updates, which were displayed on the ads using the new stacked cracker format as a measurement unit for the wait time until the next streetcar would arrive. The campaign resonated emotionally with moms, leading to an increase in sales.