University of New Brunswick

Discover University of New Brunswick

To deal with a declining teen population in Eastern Canada, the University of New Brunswick (UNB) needed to target students from outside the region in its recruitment. But a school across the country is a hard sell without a campus visit, so PHD helped it use virtual reality technology to show Ontario students the beauty and history of its campus.

UNB set up a guerilla campaign outside the Ontario University Fair in Toronto (an event with 129,000 students and parents that's only for Ontario schools), giving students virtual campus tours using Google Cardboard and their smartphones. During the campaign, 62% of web traffic came from the custom VR tour URL.