Thyme Maternity

"Circle of Maternity"

To identify and reach future mothers, Thyme Maternity and OMD infiltrated online pregnancy conversations. The campaign monitored platforms like Share This, a social content sharing button embedded on blogs and websites, to identify the recipients of messages related to babies.

It then retargeted with shareable content from Thyme Maternity, positioning the brand top-of-mind from the very beginning of a pregnancy, ahead of competitors. A programmatic investment allowed the brand to support the digital strategy across platforms and increase points of contact within the target.

The campaign generated 1.8 million impressions, with consumers viewing on average eight pages during sessions that lasted two minutes. Store traffic has increased 16%.