Mercedes-Benz Canada

Mercedes-Benz AMG GT

Mercedes-Benz Canada made use of YouTube as a growing resource for car buyers. The brand created a virtual test drive video of the new AMG GT for YouTube Gadget, making the platform the campaign hub with the rest of the elements driving there. Using the keyboard speed control functionality within YouTube's new HTML5 interface, users controlled how fast (or slow) an AMG GT raced around the track.

TV and cinema ads played key roles in driving traffic to the hub, with cinema seats vibrating to the rumble of an AMG GT on a track in surround sound.

The campaign resulted in more than five million video views with a 90% completion rate.